Good morning, Amarillo.

Amarillo offers a mix of romantic dinners and unique events for Valentine’s Day on Saturday — including creative activities and special dining twists — as couples and friends are urged to book reservations early to secure their preferred plans.

This variety gives locals both traditional and inventive ways to celebrate.

Amarillo area McDonald’s restaurants held a Give Back Day on Jan.

27 donating a portion of sales to Family Support Services. The event raised $7,549.05 and is part of a quarterly effort that has supported over 20 local nonprofits since 2020.

Young entrepreneurs will showcase homemade treats and artisan soaps at the Amarillo Children's Business Fair on Saturday, February 28 from 9 a.m. until noon at Redeemer Christian Church — located at 3701 Soncy Rd — as they test their business ideas.

Officials updated Booker on the Preferred Beef Group fire on Monday, Jan.

28 — no injuries were reported and 300 employees were temporarily out of work while smoke lingered at the plant as investigators worked to determine the cause.

Amarillo residents are hopeful for an H-E-B store as nearby Lubbock expands with a second location costing $237 million plus $150 million for fuel and car wash add-ons.

H-E-B has not yet announced plans for Amarillo due to challenges with distribution centers.

On Tuesday, Jan. 27, Potter County approved a lease allowing Duo’s Edge AI to set up a modular edge data center in downtown Amarillo (near the Santa Fe Building).

The five-year agreement is part of the company’s long-term investment aimed at boosting local broadband and generating revenue.

575 Pizzeria launched its new app which offers pickup, delivery, a loyalty program, and discounted pricing.

Amarillo pizza lovers can download it from the App Store or Google Play to enjoy rewards and savings.

Amarillo Little Theatre is hosting a free Jersey Boys-themed car show on Feb.

1 from 4 to 6 p.m. at the Allen Shankles Mainstage parking lot, where classic cars + food trucks + cast meet-and-greets will highlight the upcoming musical production.

Amarillo saw its job market improve last November as the unemployment rate dropped to 3.1% and the labor force increased by 2,091 with 1,944 new jobs added.

Employers now face stronger competition for skilled workers while wages averaged nearly $26 per hour.

Hundreds gathered at the Amarillo Civic Center on Jan.

27 for a job fair helping 1,761 Tyson workers access on-site interviews and support, organized by Workforce Solutions Panhandle + local partners. Recruitment events will follow to fill 3,000 Texas Panhandle positions.

Amarillo City Council reversed its plan to permanently close Southwest Pool after strong community input.

Both pools remain closed for summer while studies assess repair options+officials say updates will follow.

Following a storm on Jan.

23, Coffee Memorial Blood Center urgently needs O-negative blood and platelets after losing 1,600 donations from 86 canceled drives. Donate at 7500 Wallace Blvd. (appointments or walk-ins available) during designated hours.

Amarillo's Kicker Monster Truck Show will take place at the National Center on Jan.

30-31 with monster truck racing, freestyle motocross and tough truck racing headlined by Bigfoot. A pre-show Pit Party offering truck views, meet-and-greets and photo ops runs before each show — additional fees and ticket tiers apply.

Frozen Feet Challenge 2026

8:30 AM – 2:30 PM — Get Fit — Registration required — Embrace the winter chill with an outdoor fitness challenge designed for spirited participants.

Candlelight Concert: Coldplay & Imagine Dragons

6:30-7:45 p.m. — Amarillo Little Theatre — $27.60 — Experience a magical evening of music by Coldplay and Imagine Dragons under candlelight.

Monday Game Group at United Supermarket

7-11 p.m. — United Supermarkets — Free entry — Engage with local board gaming enthusiasts in a friendly atmosphere and learn new games together.

Makeup Blowout Sale in Amarillo

10 AM - 5 PM — Embassy Suites by Hilton Amarillo Downtown — Free entrance — Enjoy up to 75% off on makeup, skincare, and hair care during this annual sale event.